Flock Printing
Add Texture. Add Depth. Add Style. Flock Printing transforms your designs with a soft, velvety finish that’s both tactile and eye-catching. Perfect for fashion-forward brands, seasonal drops, and standout merch - this technique adds dimensional detail that you can see and feel.
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What is Flock Printing?
The flock printing process is similar to vinyl printing where the design is cut-out using a plotter and applied to the product using an industrial heat-press.
Flock printing can be achieved by using flock vinyl which gives the design a 3D ‘furry’ finish to it. This flock material can be cut out and applied to many different products.
The beauty of flock printing is that it can be applied to the complete design or separate elements within your design to give the individual elements a 3D effect which helps them to stand out above the rest
If you’re looking for a truly striking effect, consider a black flock print on a light or coloured garment - it offers strong contrast and unbeatable visual appeal.
Why Choose Flock Printing?
Flock printing offers a tactile, high-end finish that instantly elevates your brand’s identity. The soft, raised, velvety texture doesn’t just look good - it feels premium. For companies looking to create merchandise, uniforms, or promotional apparel that stands out, flock printing delivers a rich sensory experience that reinforces your attention to quality. It's perfect for showcasing logos, slogans, or minimalist designs with a stylish twist, making your garments more memorable and your message more impactful.
Whether you’re a fashion label, hospitality brand, or business running a creative campaign, flock printing provides that extra layer of sophistication. Its ability to add depth and texture makes it ideal for limited-edition collections, eco-conscious branding, and premium promotional gear. In a world where customers are bombarded with visuals, flock gives your audience something they can feel - creating emotional connection, lasting impressions, and brand loyalty through beautifully textured design.
Flock printing is an ideal solution for fashion clients and promotional wear as it can be printed on lots of different products.
For example t shirts ,hoodies, polo shirts, caps, sweatshirts and much more.
Flock vinyl can be up to A3 size to achieve brilliant, bold and in your face designs with a beautiful 3D texture to really make your designs stand out.
Other types of vinyl printing:
Please Note:
Due to the texture of flock printing, the garments where it’s used should be washed inside out and never placed inside the tumble dryer. It’s important to avoid ironing over the print as this can ruin the print and, ultimately, ruin the T-Shirt.
Advantages of Flock Printing
1. Premium, Tactile Finish – Offers a soft, suede-like texture that adds a luxurious feel and unique depth to your design.
2. Strong Visual Impact – The raised, velvety texture makes logos and graphics pop, creating standout merchandise for branding.
3. Durable and Long-Lasting – When properly cared for, flock prints maintain their appearance and texture wash after wash.
4. Ideal for Simple Designs – Best suited for bold fonts, logos, or minimalistic artwork that benefits from added texture.
5. Versatile Application – Works well on various items such as T-shirts, sweatshirts, hoodies, tote bags, and hats.
Disadvantages of Flock Printing
1. Limited Design Complexity – Not recommended for intricate details or gradients; vector-style artwork works best.
2. Higher Production Cost – More expensive than standard screen printing due to the specialist materials involved.
3. Heavy on Large Fill Areas – Covering big portions with flock can make garments feel thick or reduce breathability.
4. Delicate Care Needed – Flock prints need to be washed inside-out and air-dried to maintain texture and avoid peeling.
5. Longer Turnaround Times – More production steps mean it may take longer to fulfil large or rush orders.
Your Order, Made Easy in 4 Steps
1. Tell us about your project needs
Share your requirements, quantities and deadlines with our team so we can recommend the best solution.
2. Expert advice & visual mock-ups
We recommend the best products and printing methods, then provide mock-ups for approval before production.
3. Production & Quality control
Your order is produced using professional printing and checked at every stage to ensure quality.
4. On-time delivery, every time
We deliver your order on time to offices, events and venues across the UK and worldwide.
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Check Out Prices & Artwork Guidelines for our Printing Techniques
Explore printing prices and artwork guidelines — everything you need to get started with confidence, backed by expert support when you need it.
Printing Prices Artwork GuidelinesMore Garment Printing Techniques Explained
Looking for the best printing method for your design and garment choice? At Garment Printing, we offer a wide range of professional printing techniques to suit every style, budget and project requirement. Whether you need vibrant full-colour detail, fast turnaround or eco-friendly options, our team has the expertise to deliver. Explore the techniques below and find the right solution for your next project — we’re here to guide you every step of the way.
Advanced Screen Printing Effects & Finishes - Screen Printing Techniques
Our advanced screen printing effects and finishes create a wide range of visual and tactile results — from ultra-soft prints and subtle tonal designs to bold textures and eye-catching finishes.
Our team recommends the best approach based on your artwork, garment choice and brand goals, considering colour count, durability, feel and budget to achieve the best result for your project.
Frequently Asked Questions About Flock Printing
Find quick answers to our most common questions about Flock Printing
Flock printing is a garment decoration technique that applies short fibres (flock) onto an adhesive surface, creating a soft, raised and velvet-like texture on logos or designs.
Flock printing works well on T-shirts, hoodies, sweatshirts, fashion garments, promotional clothing and sportswear, particularly on cotton or cotton-blend fabrics.
It produces a smooth, suede or velour-style finish that adds depth and a premium tactile effect to the decorated area.
Yes — when professionally applied, flock prints are durable and designed to maintain their texture and adhesion through regular wear and washing.
Flock is best suited to bold logos, lettering and simple shapes. Very fine details or intricate graphics may not hold their clarity.
Yes. It is often combined with screen printing, puff effects or vinyl applications to create layered or fashion-focused decoration styles.
Flock adds a noticeable raised texture, but garments remain flexible and comfortable when the design coverage is balanced.
It can be used for small to medium production runs, retail collections and promotional campaigns, although lead times may increase depending on application complexity.
Production time depends on design size, order quantity and preparation requirements, but it can be efficiently applied once artwork is finalised.
Wash garments inside out at around 30°C, avoid tumble drying and do not iron directly on the flock area to preserve the soft texture and longevity.
Let’s Talk About Your Next Project
At Garment Printing, we support you from product selection to production and delivery. Share your requirements and timelines, and our team will guide your project from start to finish.
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